I’m @nachitogarate and this is my story.

When I was 28 years old, I founded Social Labs, oneofthe first Social Media and Influencer Talentsagencies in Spain. We developed and managed thestrategy of big brands and their agencies in Spainthrough Blogs, Websites and Social Channels ofInfluencers for Branding goals.


FORBES highlighted us as the best campaign of 2015 for BendtheRules @HPEspana

DIGITAL EXECS AWARDS (2016) winners for Nosinmi for Vitalinea (Danone) with Mediacom

Now, I live by and for gaming at OMEN (HP’s gaming brand) and lead , within the Marketing team, the digital communication of OMEN in Spain both in own media OMEN.COM/ES and social networks.

I also manage the relationships with partners such as Amazon Gamergy, LVP, GGTECH, Repsol Honda Team or @MovistarRiders.

Agreements with INTEL or NVIDIA and co-marketing campaigns with retailers asECI, Media Markt or PC Componentes.


I love Growth Hacking in the digital environment!

I started my carrer in display advertisment as amedia planner working for performance with Movistarand Vodafone.

In Social Labs we were among the pioneers in Spainin Social Media and Influencer Marketing.

While I feel fulfilled in OMEN, «We champion the journey ofevery one who plays» and improving the performance andKPIS of Cuperinox in different marketplaces.

I don´t stop exploring new ways to learn about the consumer through Ecommerce and Marketplaces.


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